Nineteen tidbits of advice for aspiring authors from marketing guru Seth Godin. Sad to note that 58% of adults don't read another book after high school. And this is my favorite piece of advice:
"Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it's way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn't made, no sale."
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